For the release of their new album “Come Around Sundown” Kings of Leon let their fans share their thoughts about the album through E-cards. New Music Labs came up with the initial idea and together we brought it to life.
We crafted a campaign site on which an E-card – inspired by the album artwork – could be sent to other Kings of Leon fans. Lots of fans used the site to share their thoughts with their friends. Among the enthusiasts we divided several copies of the album and tickets to the Kings of Leon show in Antwerp!