For the release of their new album “Come Around Sundown” Kings of Leon let their fans share their thoughts about the album through E-cards. New Music Labs came up with the plan and we brought it to life.

We crafted a campaign site on which an E-card inspired by the album artwork could be send to other Kings of Leon fans. Lots of fans used the site to share their thoughts with their friends. Some of them were the lucky winners of a copy of the album or tickets to the Kings of Leon show in Antwerp!

Concept by New Music Labs, built together with Bigshot Concepts.