Within Temptation wanted to do something really special for the release of their new album “The Unforgiving” and New Music Labs advised them to share this with their fans on Facebook. Not a bad choice with well over a million fans on on their Fanpage
The Facebook campaign started at the release of the video for Within Temptations new single “Where Is The Edge”. The name of every fan that shared the music video for it on their Facebook Wall will be featured in the artwork of the upcoming album!

We created a simple Facebook app that allows fans to share the video on their wall and logs the names of everyone who does so. Good luck to the designers of the album artwork fitting over 12.000 names in there!

Concept by New Music Labs.