Dutch band Bløf decided to be extra nice for their Facebook fans and do the release of their new video on Facebook first. New Music Labs asked us to create a little Facebook app for this release.

The Bløf fans that had connected on Facebook were able to watch the video for “Hou Vol Hou Vast” before anyone else. As a bonus, they could download an exclusive track in exchange for a newsletter subscription.

Well over 3000 fans enjoyed early access to the video, of which almost a third also fetched the download!

Concept by New Music Labs.