Foo Fighters Wasting Light campaign site
by Erwin Elling.
For the release of the new Foo Fighters album “Wasting Light” New Music Labs and Sony Music Netherlands came up with a plan to give it some buzz. A white Foo Fighters limousine drove throughout the country for three days in a row. Anyone who would spot it, catch it on camera and share the picture on Twitter had the chance to win a meet and greet at Pinkpop.
The Wrong Songs crafted a website that showed the current location of the limo, based on a GPS logger and all the pictures and buzz on twitter. To make life somewhat easier for the fans, we also gave an overview of the latest clues tweeted by the limo driver and Dutch radio DJ Eric Corton. You can still check the remains of the site out at http://www.foofighterswhitelimo.nl/ or check the screenshot below!
Concept by New Music Labs, built together with Thinkbright and Bigshot Concepts.
